Can one little black dress, worn for five short days, create awareness about issues that affect others for a lifetime? The Junior League of The Woodlands says YES!
The Little Black Dress Initiative is a week-long social media-driven campaign striving to raise awareness of and funds to address the challenges that face 13.1% of women and children in our area living in poverty. Many of us take for granted our ability to wake up and choose what we would like to wear and eat daily. Not everyone, not every child, is afforded that luxury.
During the campaign, our advocates wear a black dress and/or their LBDI t-shirt for five consecutive days to illustrate the restrictions poverty places on choices, opportunities and access to resources. In our 2019 inaugural year, our advocates raised almost $35,000 towards poverty initiatives in our community. Our goal is to raise $50,000 for 2020.